Digital Marketing- Does this sound to you like some jargonized marketing term
Digital Marketing Jobs well if that is what you think, that must be just you then, for Digital Marketing is what it is all about these days. And why not? It has completely changed the way business is conducted in today’s world.
Specifically, in recent years, businesspersons the world over have sworn by Digital Marketing, which is one tool that brings them closer to customers than ever.
Digital Marketing Jobs Unlike traditional modes of marketing, which include direct mail, broadcast, print, referral, etc.
Digital Marketing is all-internet. In Digital Marketing, businesses aim to promote their products/services and communicate with existing and potential customers through digital channels, which include websites, social media platforms, email, search engines, and mobile apps.
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Why Digital Marketing?
Digital Marketing Jobs the modern world, due to the Internet and smartphones, is connected in every sense.
By 2019, approximately 81% of the population of developed nations and nearly 56% of the overall global population are using the Internet.
According to Datareportal, 5.112 billion people across the globe use smartphones.
Source
And these digits are only going to increase with every passing year.
With this scenario, how can businesses not avail themselves of the opportunities offered by these digital and electronic channels to make their presence known to the customer?
Full guide of digital marketing 24 Today, the global digital advertising industry is valued at US$ 192 billion. According to Forrester Research, the global online population spends approximately 52% of their media hours on digital channels
. By this, with an increasing graph, the global digital marketing industry will reach a net worth of US$ 306 billion in 2020.
The fast growth of Digital Marketing has turned it into one of the most in-demand professions of the day.
Flexible choices and high-end salaries are two of the biggest advantages a Digital Marketing career entails.
Full guide of digital marketing 24 Since we know these two reasons are not enough to convince you, we have listed a few reasons below showcasing the scope of Digital Marketing in the future.
Digital Marketing – Future Scope
Full guide of digital marketing 24 While the booming smartphone market and the fast-growing base of the Internet are the major attracting factors, there are a host of reasons why Digital Marketing has become strong enough to hold a foothold everywhere in the world.
Around 8 lakh digital marketing jobs were announced during the first quarter of the year 2017. Statistics show that in the first quarter of 2018, Naukri. com-one of India’s largest job portals-declared 13000 job prospects in Digital Marketing.
Following are 6 reasons why the future scope of Digital Marketing looks so bright in India:
The Digital Pakistan initiative.
The Digital India initiative has been launched in July 2015. The aim here is to transform the ecosystem of public service by making use of the power of Information Technology as well as other digital tools.
So, be rest assured, you are going to receive governmental support for your Digital Marketing and business initiatives.
No more traditional marketing.
Need we remind you that this is the era of smartphones, social media, and all things digital?
Before the digital revolution, traditional marketing tactics like flyers and banners, word-of-mouth publicity, print ads, and so on would work well for marketers. But today, one can’t even imagine relying solely on these age-old methods to grasp the market!
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With the maximum world population being ‘online,’ businesses and marketers cannot help but adopt Digital Marketing strategies to reach their target audience.
This digital platform has become a meeting ground for buyers and sellers around the world.
6 Steps to Creating a Winning Social Media Strategy
It is all about being ‘Global’
A successful marketer cannot restrict his imagination and territory. In other words, one must widen up his horizons and look beyond the bounds of a nation – aim for going global.
The greatest strength of digital platforms like Facebook, Instagram, Twitter, and LinkedIn is that you get to make your presence felt in any and every part of the world.
These have helped break physical barriers, and hence, once you have set up a solid customer base in your native country, you can aim for a much broader canvas.
Digital Marketing jobs You can target the global audience, for one thing, is sure you are selling something unique, there will always be sellers lining up!
Doesn’t hurt your pocket!
Another reason for the popularity of Digital Marketing is that it is highly affordable and reasonable as compared to other advertising and marketing techniques.
Full guide of digital marketing 24 While paper and media channel advertisements require a handsome sum of money, a Facebook Ad will cost you as little as Rs.40 per day.
Why spend tons of money on a single ad with a very limited reach?
Rather, you could choose sites like Facebook and Instagram to connect with a much bigger audience base by paying a much lesser amount.
High engagement quotient.
Digital Marketing jobs the good thing about digital and social media channels is that when you say something, people listen. Similarly, social media platforms have huge user bases.
Hence, it is one of the best ways to get the attention of your target audience. Also, digital and social media have high engagement rates.
Thus, if you can curate quality content for these platforms, you can be sure that it will catch the eye of the right audience.
How to do that is simply to come up with quality and engaging content.
Booming Digital Classifieds Market Revenue
By 2020, the market revenue generated from digital classifieds will increase by fivefold since 2015 – it shall amount to something around 23 billion.
No other promotional tool offers such an appealing growth opportunity, and that also within such a brief period.
Types of digital marketing
It is considered crucial since it aids in reaching the targeted audience which helps in promoting their brand/ service.
It enables the brand to reach a focused group of people. It is good for small businesses because it enables them to get better investment returns. The digital network helps in bringing larger connectivity.
Digital networking helps brands to foster deeper relationships and build brand loyalty over time. The scope for digital marketing in India is promising as everybody is adapting to this technology fast.
Top tools that enhance digital marketing scope in the future
The top requirement of tools in digital marketing is
Mailchimp
Digital Marketing jobs It is a social advertising and email marketing tool designed to help automate digital marketing campaigns.
It becomes easy for one to keep track of the campaigns by using this tool. This tool helps create better content with ease; it’s designed for creating custom designs that can be generated with AI.
Google Analytics
Full guide of digital marketing 24 It enables the provision of information about the traffic, which also can be segregated by devices. The platform can help in creating one’s metrics, dimensions, dashboards, etc.
Using this tool, the users will be able to understand their target audience better, including which pages the potential customers explore. GA can also be used in organizing and visualizing the data since features are available that add quality to the platform.
Google Ads
This helps drive traffic and visits to the website. The tool helps amplify the footprint of a website and calls with its click-to-call-action button.
Canva Business
This tool is helpful for picture and video editing. It is great for graph creation. This tool aids in creating a library of stock images, videos, icons, and vectors.
Trello
It is one of the key tools handy in a digital marketing campaign. The platform is useful for keeping a tab on teams and keeping the teams together. It is also helpful in creating cards, and incorporating notes and tasks will help track deadlines and topics.
Slack
Full guide of digital marketing 24 Slack helps in real-time communication with the team members. It is also helpful in following everything related to the team, channels, etc.
It is helpful for messages, conference calls, and collaborating with the team everywhere. The scope of digital marketing scope is high and it is used for business growth.
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Conclusion…
Digital Marketing jobs There’s no escaping Digital Marketing. To say better-not-so-much-for worse, in other words, Marketing is here to stay. New business owners in India and other places need to use digital marketing strategies if they want to build a successful business.
If you want to get into digital marketing, consider the modern Certificate in Digital Marketing by upGrad and MICA.
So, take your mark and get set, go
Top Digital Marketing Skills
Online Advertising Courses Influencer Marketing Programs SEO Optimisation Courses
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Content Marketing Strategy Social Media Advertising Digital Marketing Analytics
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